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You have weathered the storms and have been wise in obtaining strategic counsel when necessary. You retained a solid profit margin and have established a strong and reliable team with proven systems. With experience under your belt, you feel comfortable to explore new markets and opportunities within your value chain. With succession on the horizon, autonomy is key.

This leg of the race aims to expand your market share by implementing value drivers to create autonomy.

Pitfalls may include

  • Not understanding or capitalizing on your position within the market value chain.
  • Not diversifying income streams.
  • Uninformed expansion due to a lack of market research and competitor mapping.


  • Developing new products to unlock new customer segments.
  • Leveraging current capabilities to unlock up & downstream value drivers to diversify income.