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You have made it to the main race and generated a few fans along the way. You need to expand your team and implement systems to deal with the demand. Good people and systems cost money, making the climb to Profit Margin Hill a challenge that will need great strategies and additional investment to get you to where you need to go.

This leg of the race aims to grow revenue by penetrating the market and adding as much value as possible to grow your current customer base.

To effectively service your current customer base you will need to invest in great people and processes, ensuring customer retention and optimizing operations to drive down unit cost.

Pitfalls may include

  • Your business is not structured to scale.
  • Not benchmarking your prices and services.
  • Not having an online presence.
  • Growing operational cost eroding the benefit of the scale of economies and profit margins.
  • Not investing in Human Capital and thinking the business idea makes the company successful.
  • Not optimising and documenting repeatable processes, stunting growth.


  • Market Penetration Strategy.
  • Obtaining a qualified Company Valuation
  • Access to Growth Capital to catapult the business to the next level.
  • Optimising Financial Metrics relevant to investors IRR, ROI and EBITDA.
  • Implementing ISO 9001 principles to document and optimise processes.